Contacts & audiences
Import contacts, build segments, tag, and keep your list healthy.
Adding and importing contacts
Every way to get people into your audience, plus custom fields, duplicate handling, and what each contact status means.
6 min read
Segments & tags
Tags label individual contacts; segments group them. Learn when to use each and how to build a dynamic segment that updates itself.
6 min read
Understanding lead scoring
Contacts earn points as they engage. Learn the scoring values, how to spot your most interested people, and how to trigger automations at a threshold.
5 min read
Keeping your list healthy
Why a smaller, engaged list beats a big cold one — and the routine habits that keep your contacts clean and your emails landing in inboxes.
6 min read
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