Analytics & reports

How to read your campaign report

A plain-language guide to every number on your campaign report — what each metric means, a rough healthy range to aim for, and why clicks tell you more than opens.

6 min read

Turning your metrics into decisions

Your report is only useful if it changes what you do next. This guide maps common patterns — low opens, low clicks, high unsubscribes, rising bounces — to a clear next step.

6 min read