Campaigns

Designing an email that gets read

A plain-language guide to building emails that look good, load fast, and read well on any phone — starting from a template or a blank canvas.

6 min read

Personalize with merge tags

Drop a reader's name, company, or any custom field straight into your email with merge tags — plus fallbacks so an empty field never looks broken.

5 min read

A/B test your campaign

Let your audience tell you what works. Send two versions, measure the winner, and learn something you can use on every future send.

6 min read

Scheduling and best send times

Send now or pick a moment. A practical guide to choosing a send time, using sending windows, and easing a new list in without tripping spam filters.

6 min read