Understanding lead scoring

Lead scoring turns engagement into a simple number. Every time a contact interacts with your emails, forms, or store, they earn points — so at a glance you can tell who's warming up and who's gone quiet.

How points are earned

BlueyEmail adds points to a contact automatically as they engage. The more valuable the action, the more points it's worth.

• Email opened — +5. A light signal that someone is paying attention.
• Link clicked — +10. They cared enough to act on what was inside.
• Form submitted — +15. They handed you information on purpose.
• Replied — +20. A direct, personal response is a strong buying signal.
• Purchase — +50. The clearest sign of all that a contact is invested.

Find your most engaged people

Because every contact carries a score, you can sort and filter your audience by it to surface the people most likely to respond.

• Sort your contacts by score to see your warmest leads at the top.
• Build a segment of everyone above a score you choose — a ready-made list of your most interested contacts.
• Flag contacts whose score has stalled at zero as candidates for a re-engagement email (or eventual cleanup).

Trigger automations at a threshold

Scores get really powerful when you let them kick off actions for you. You can start an automation the moment a contact crosses a score threshold — no manual watching required.

1. 1

   Decide on a threshold

   Pick the score that signals someone is sales-ready — for example, 50 points.

2. 2

   Create an automation with a score trigger

   Set it to start when a contact reaches or crosses your chosen score.

3. 3

   Add the follow-up actions

   Send a special offer, notify your team, or move the contact into your CRM pipeline.

4. 4

   Turn it on

   From then on, qualified contacts flow through automatically as they hit the threshold.