Plans & billing

BlueyEmail comes in four plans — Free, Spark, Grow, and Business — so you can start small and grow at your own pace. This guide explains what you pay for, what higher plans unlock, and how to change plans whenever you need to.

How pricing works

With BlueyEmail you pay based on your monthly email send volume — the number of emails you send in a billing cycle. As you move up through the plans, you unlock more room to grow: more contacts, higher send limits, and more of the tools that help you do more with your audience.

• Free — a no-cost way to try BlueyEmail and send to a small audience.
• Spark — for growing lists that need more contacts and sends each month.
• Grow — for teams sending regularly who want the full marketing toolkit.
• Business — for high-volume senders who need the most headroom and advanced features.

Higher plans also open up more of the platform: forms, automations, landing pages, and AI helpers scale up as you upgrade. To see the current allowances and what each plan includes side by side, head to the pricing page.

What each plan unlocks

Beyond raw send volume, moving up a plan gives you more of the features that make campaigns easier to build and more effective:

• More contacts — store and email a larger audience.
• More monthly sends — run more campaigns and automations without hitting a ceiling.
• Forms — capture new subscribers with signup and popup forms.
• Automations — send the right message automatically based on what people do.
• Landing pages — publish pages to collect leads and promote offers.
• AI helpers — generate subject lines, copy, and more (see AI credits & usage).

Upgrade, downgrade, or change your plan

You can change plans anytime from your billing settings. Upgrades take effect right away so you get the extra room immediately. Downgrades take effect at the start of your next billing cycle, so you keep everything you're paying for until then.

1. 1

   Open Settings

   Go to Settings → Billing from the dashboard.

2. 2

   Review your current plan

   You'll see the plan you're on, your renewal date, and your usage so far this cycle.

3. 3

   Choose a new plan

   Select Change plan and pick the one that fits. Compare options on the pricing page if you're unsure.

4. 4

   Confirm

   Review the change and confirm. Upgrades apply now; downgrades apply next cycle.

Manage payment & invoices

Everything to do with money lives in Settings → Billing. From there you can update your payment method, view your renewal date, and download past invoices for your records.

GST & tax invoices (India)

If you pay in rupees, 18% GST is included in the price you see — the amount on the pricing page is what leaves your account, with nothing added at checkout. Every payment produces a tax invoice you can download from Settings → Billing → Recent invoices, or from the full invoice list.

Add your GSTIN and state so we can put them on the invoice. If you're a registered business, your GSTIN on the invoice is what lets you claim input credit on the GST you've already paid — without it the invoice reads "Unregistered" and that credit isn't available to you.

• We'll ask once, just before your first rupee payment — it takes a few seconds and you can skip it.
• You can add or change it any time in Settings → Billing → Billing details.
• Your state sets the place of supply, which decides whether the invoice shows CGST + SGST or IGST. The total tax is the same either way.

Paying in US dollars? No GST applies to an international invoice, and you'll see an export invoice with no tax line.

What happens if you hit your limit

Your monthly email allowance resets at the start of each billing cycle. We'll email you when you reach 80% of it, and again if you use it all — so a limit should never be a surprise.

If you do use the full allowance, sending pauses until the allowance resets or you upgrade — campaigns and automations stop going out in the meantime. Nothing is lost: queued sends resume as soon as there's room. Other limits, like contacts or forms, simply stop you creating more until you upgrade.