Deliverability

Sending limits for new workspaces

3 min read

On a paid plan, your plan's full sending limits apply from the moment you subscribe. On the free plan or a trial, a new workspace starts with a small daily allowance that rises by itself over the first week — you don't need to do anything.

The limits

  • First 24 hours: up to 50 emails.
  • Days 2 to 7: up to 500 emails a day.
  • After the first week: your plan's own limits apply.
  • Paid plans: none of the above — your plan's limits (for example, API Essentials sends up to 10,000 a day) apply from day one.
  • Days are counted in UTC, so the daily count also resets at 00:00 UTC.

What it counts

Only email sent through BlueyEmail: the API and BlueyEmail sending addresses. Email sent from your own connected Gmail, Outlook or SMTP account isn't counted — those have their own per-mailbox warm-up instead.

Why new workspaces start small

BlueyEmail sends from shared servers, and their reputation with Gmail, Outlook and others belongs to every customer on them. A brand-new free or trial account has no sending history yet, so its first week is kept small while it builds one. Every account — paid ones included — is also protected by automatic content checks and bounce and complaint monitoring.

How to see where you are

  • Dashboard: a banner at the top shows today's usage, when it resets and when the limit rises.
  • API: GET /api/v2/me and GET /api/v2/emails/stats include sending_limits, and every send response carries X-Daily-Send-Limit, X-Daily-Send-Remaining and X-Daily-Send-Reset headers while a limit applies.

When you reach it

  • Nothing over the limit is sent, and nothing is queued for later.
  • Campaigns wait and carry on by themselves when the limit resets or rises.
  • API requests get 429 DAILY_SEND_LIMIT with retry_at and a Retry-After header — retry after that time.
  • The workspace owner and admins get an email the first time it happens each day.

Need more sooner?

If you have a genuine reason to send more in your first week — a migration from another provider, say — contact support and tell us about it.


Still stuck? Our team is happy to help.

Contact support